Criteria

1) Looking beyond the bottom line of the business, does this plan clearly define the “real” purpose of the venture? (1, 2, 3, 4, 5)
2) In the industry analysis section of the plan, how well does the plan identify characteristics of the particular industry and recent changes within it? (1, 2, 3, 4, 5)

3) How well does the plan identify the company’s competition in the competitive analysis (1, 2, 3, 4, 5)?

4) How well does the plan research the potential target market? Does the plan provide evidence to support the company’s forecasted position within that market? (1, 2, 3, 4, 5)
5) Does the plan demonstrate the presence of a competent management team? Has the management team identified vacancies that need to be filled? (1,2,3,4,5)

6) Taking into consideration the financial questions listed below, is the financial material clearly presented and plausible? (1, 2, 3, 4, 5)
a. Do the balance sheet, cash flow statement, and income statement properly correspond?
b. Are the financial assumptions realistic and do the projections demonstrate a sustainable model?
c. Does the plan specify a funding requirement and offer a specific return to investors?
d. Does the financial section reasonably support the “sources and uses” of funds?
e. Do the financials clearly demonstrate a feasible harvesting strategy?

7) If this is a for-profit venture, would you consider investing or advise someone else to invest in the business? If this is a non-profit venture, would you consider donating funds based on what you have seen? (1, 2, 3, 4, 5)

8)Does this venture seek to positively affect its stakeholders and the society in which it operates? (1, 2, 3, 4, 5)

9) How well does this venture align the interests of the key stakeholders listed below? (1,2,3,4,5)
a. Shareholders
b. Employees
c. Customers
d. Environment
e. Community
10) Knowing that only 16.67% of our plans can move on to the next round, would you recommend this plan for the second round? (Yes, No)